Chase Auto Marketing Strategy Director

About the position

Join Chase Auto, a leader in auto financing with over \$85 billion in assets and\npartnerships with 75% of U.S. franchised automotive dealers. As part of the\nprestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto\ndealers, and consumers with a comprehensive suite of financial products and\nservices—from retail lending and captive financing to commercial services such\nas floorplan products, treasury services (including deposits, cash management,\nand payment processing).\n\nAs the Executive Director of Experiential Marketing within Chase Auto, you will\nserve as a pivotal leader responsible for supporting the development and\nexecution of innovative marketing strategies that enhance customer engagement,\nbrand awareness, and loyalty through immersive experiences. You are a creative\nthinker with a passion for storytelling and a profound understanding of consumer\nbehavior. You will have demonstrated expertise in event design within a large\nenterprise, effectively collaborating with both internal teams and external\npartners to drive event engagement.

Responsibilities

Lead and manage a cross-functional team of Senior Event Planners (VP level), providing strategic direction and guidance to ensure the successful execution of experiential marketing initiatives.Work closely with the Private Label Captive Finance Marketing Strategist to ensure alignment and delivery of Private Label Captive Finance partner goals, fostering strong partnerships and strategic coherence.Develop and implement experiential marketing strategies that align with Chase Auto's brand objectives, as well as the customer acquisition and loyalty goals of our Private Label Captive Finance partners.Lead the planning and execution of events and activations that create memorable experiences for customers and prospects, ensuring high-quality delivery and impactful engagement.Manage relationships with external vendors, agencies, and partners to deliver high-quality experiences, ensuring seamless coordination and execution.Analyze and report on the effectiveness of experiential marketing initiatives, using data-driven insights to optimize future campaigns and drive continuous improvement.Stay current with industry trends and emerging technologies to continuously innovate and enhance experiential marketing efforts, maintaining a competitive edge.Oversee budget management and ensure cost-effective execution of marketing activities, optimizing resource allocation and financial planning.Oversee all partner workstreams to bring disparate functions together in one seamless, integrated program, including creative and content development, event logistics, management and execution, and creating a seamless, integrated program, while adhering to key policies and procedures (e.g., Adtrax, L&C reviews, etc.).Manage multiple projects and assignments and deliver quality work with limited oversight and guidance from the MD, Head of Partnership Marketing.Requirements

10+ years of experience in experiential marketing, event design, or strategic partnerships, with a focus on leading cross-functional collaboration.Strong strategic thinking and analytical skills, with the ability to identify and capitalize on opportunities to enhance customer engagement through immersive experiences.Excellent project management skills, with the ability to lead cross-functional teams and manage multiple experiential marketing initiatives simultaneously.Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders, including vendors and partners.Strong negotiation and influencing skills, with the ability to drive alignment and consensus across different business units to achieve marketing goals.A proactive and results-oriented mindset, with a strong sense of urgency and the ability to thrive in a fast-paced environment focused on innovation.Creative thinker with a passion for innovation and continuous improvement in experiential marketing strategies.Exceptional written, presentation, and verbal communication skills.BS/BA degree.Nice-to-haves

MBA.Event expertise in the auto industry.Proven track record in developing and executing experiential marketing strategies within a large enterprise.Benefits

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.We also offer a range of benefits and programs to meet employee needs, based on eligibility.These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.Additional details about total compensation and benefits will be provided during the hiring process.