Senior Brand Merchandiser - Product and Content Lead

Bring premium leather products to market through storytelling and merchandising. We seek a Senior Brand Merchandiser/Storyteller with deep experience in premium fashion or accessories who understands how product, merchandising, and storytelling work together to build a brand. This is a hands-on role for someone who enjoys working directly with product, storytelling, photography, and merchandising execution. At Will Leather Goods, merchandising begins with the product itself—its materials, construction, history, and purpose. The right candidate will translate these qualities into compelling visual and written stories that connect craftsmanship to the customer, convey the brand’s vision, and engage multiple audiences. Shape how a globally recognized, artisan-crafted brand is seen, felt, and experienced across retail, e-commerce, and wholesale. About Will Leather Goods Founded by Will Adler in 2007, Will Leather Goods is not just a company—it’s a story, a journey from the boardwalks of Venice Beach to boutiques and e-commerce worldwide. With over four decades in leather, Will Adler has built an iconic brand celebrated for rugged elegance, artisan craftsmanship, and a lifetime guarantee. Our family-run business offers premium leather goods with a 100% guarantee, five retail locations, e-commerce, and wholesale to over 400 doors, including top department and specialty stores. Our customers invest in our goods for life, and every product carries that promise forward. We are also a long-term Nike licensee—Nike Golf, Skateboard, Streetwear, Jordan Golf, and Nike buckles—with global distribution licenses for belts, wallets, and bags. Our team operates with the pace, expectations, and standards of a coastal brand. The work is passionate, the bar is high, and the right person will have real creative influence on how the brand grows. Eugene offers the best of both worlds: lifestyle balance paired with professional momentum. Relocation assistance is available for qualified hires. The Role The ideal candidate already understands the landscape of premium leather goods and heritage-driven accessory brands and is comfortable operating within that level of product quality, storytelling, and brand standards. The Senior Brand Merchandiser/Storyteller shapes how collections are presented, perceived, and experienced. You’ll identify the underlying narratives that convey our brand vision, connect effectively with diverse customer demographics, and ensure every product communicates its craftsmanship, story, and promise. Qualifications Experience in fashion, accessories, or premium consumer goods merchandisingDemonstrated strong understanding of the brands competing in premium leather goods and accessories, using that insight to inform merchandising, storytelling, and product positioning.Strong copywriting and storytelling abilityDemonstrated visual taste and brand sensibilityExperience collaborating across product, marketing, and creative teams Key Responsibilities Acquire and internalize deep knowledge of products, creative process, inventory, and delivery schedulesDevelop and manage a merchandising calendar aligned with growth objectivesProvide content and product guidance to marketing and sales across e-commerce, retail, social media, wholesale, and affiliatesDevelop storytelling strategy and create copywriting content for email, website, social media, sales materials, and catalogsAnalyze existing content and develop new assets to support the merchandising calendarCollaborate with the CEO/Creative Director on photo and video assets for current and upcoming productsPlan and execute product photography and video for marketing, sales, and social mediaDefine editorial strategy and support content development for the online journal/blog