Recruiter: Apex Hotel Supplies Job Ref: DBN000001/Recru Date posted: Thursday, April 9, 2026 Location: Victoria, South Africa SUMMARY: We seek a Fruit and Veg Commercial Manager to lead and drive the commercial strategy for the fruit and vegetable category, ensuring profitability, market growth, and strong supplier and customer relationships. This role oversees procurement, pricing, sales performance, and market positioning within the fresh produce sector. POSITION INFO: APEX Hotel Supplies is a leading wholesaler in food distribution, serving hotels, restaurants, resorts, retail shops, supermarkets, cruise liners, super yachts, fishing vessels, and more. With a focus on quality and timely delivery, we specialize in importing premium products from around the globe. Key Responsibilities: Commercial Strategy & Growth Develop and implement category-specific commercial strategies aligned with company objectives Identify new market opportunities, product lines, and revenue streams Monitor industry trends, competitor activity, and pricing dynamics Procurement & Supplier Management Build and maintain strong relationships with local and international growers/suppliers Negotiate pricing, contracts, and supply agreements Ensure consistent product quality, availability, and cost efficiency Sales & Customer Management Work closely with sales teams to drive volume and margin growth Manage key accounts within retail, wholesale, and HORECA channels Support customer negotiations, tenders, and pricing strategies Pricing & Profitability Oversee pricing models, margins, and cost structures Analyse sales and financial data to optimise profitability Manage budgets, forecasts, and category performance reporting Operations & Supply Chain Collaboration Liaise with logistics and operations teams to ensure efficient supply chain flow Minimise waste, shrinkage, and stock losses Ensure compliance with food safety and quality standards Team Leadership Lead and mentor the commercial/category team Drive performance, accountability, and collaboration across departments Key Requirements: Experience: 5–10+ years in fresh produce, FMCG, or agricultural commercial roles Proven experience in procurement, category management, or trading Strong background in fruit and vegetable markets (local & export preferred) Qualifications: Bachelor’s degree in Commerce, Agriculture, Supply Chain, or related field Relevant postgraduate qualification (advantageous) Skills & Competencies: Strong negotiation and supplier management skills Excellent financial acumen and analytical ability Strategic thinking with a hands-on approach Strong leadership and team management skills Excellent communication and interpersonal skills Ability to work in a fast-paced, seasonal environment